Case Study: Generating 605 Qualified Leads for a Florida Auto Body Shop in 92 Days

If you run a local business, you know the frustration of spending money on ads but not knowing exactly where your customers are coming from. Many shop owners rely on “gut feeling” or a phone that rings occasionally, but they lack a predictable way to grow.

At Kazakov Agency, we operate as a specialized digital marketing agency that turns that uncertainty into a data-driven “lead machine.” This report explains how we helped a Florida-based auto body shop generate a massive wave of new business in just three months.

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I. The Big Picture: Success by the Numbers

From July 14th to October 14th, we transformed the shop’s digital presence. We didn’t just “buy ads”; we built a system that tracks every dollar spent and every customer gained.

Performance Summary

Metric	Before We Started	After 92 Days
Total Qualified Leads	Untracked (Guesses only)	605 Real Leads
Average Daily Lead Flow	Unknown	6.5 Leads Per Day
Cost Per Lead (CPL)	Inefficient	$18.00
Tracking System	None	Fully Sync’d with Zoho CRM

What this means for the owner: Instead of wondering if the marketing is working, the owner now has a predictable flow of about 6-7 new customers every single day at a cost they can afford.

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II. The Problem: Living in a “Tracking Desert”

Before working with us, the shop was in what we call a “Tracking Desert.” They were getting phone calls, but they had no idea:

• Which keywords were bringing in expensive “collision repair” jobs?
• Which ads were just wasting money on people looking for “cheap car washes”?
• Why their previous marketing agencies couldn’t prove their results.

Without a way to connect their website forms to their Zoho CRM (their customer database), they were essentially flying blind. You cannot grow a business if you don’t know how much it costs to acquire a customer.

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III. The Strategy: Building a Hybrid Lead Engine

We didn’t just use one type of ad. We used a “Hybrid” approach, combining the best of human expertise and Artificial Intelligence.

Step 1: Fixing the “Plumbing” (Infrastructure)

Before spending a dime on ads, we fixed the tracking. We connected their WordPress website directly to Zoho CRM.

• Now, when a customer fills out a form, it appears in the CRM instantly.
• We also set up “Call Tracking” to see exactly which ads made the phone ring.
• The Result: We found that 54% of customers prefer to call directly (usually for emergencies), while 46% prefer to fill out a form (usually for quotes).

Step 2: The Two-Pronged Ad Attack

We ran two types of Google campaigns that worked together like a team:

1. Google Search Ads (The “Sniper”): These targeted people searching for specific, urgent terms like “collision repair shop near me” or “accident repair Florida.” This had a very high success rate (4.44% click-through rate) because it reached people in immediate need.
2. Performance Max (The “Net”): This used Google’s AI to show ads across YouTube, Gmail, and other websites. This helped us find customers who were still in the “researching” phase, keeping the shop’s name top-of-mind.

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IV. The Secret Sauce: AI Max Testing

Marketing is constantly changing. To stay ahead, we ran a specialized AI Max Experiment.

We split the budget 50/50 to test Google’s newest Artificial Intelligence features against traditional settings. This allowed us to:

• Find out exactly which images and headlines worked best.
• Let the computer “learn” who the most likely customers were.
• Why this matters: Most agencies just “set it and forget it.” We used a controlled experiment to find the most efficient way to lower the cost of every lead to that $18.00 mark.

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V. Analyzing the Results: Quality vs. Price

Not all leads are created equal. Our data showed a clear difference in how people shop for auto repairs:

Lead Type	Cost Per Lead	Why the Price Difference?
Phone Calls	$32.00	These are “hot” leads. Someone just had an accident and needs help NOW. These jobs are usually worth much more money.
Website Forms	$23.00	These are people “shopping around.” They take longer to decide, so the cost to get them is lower.
Overall Average	$18.00	By mixing both types, we gave the shop a healthy balance of volume and high-profit jobs.

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VI. Conclusion: Stop Guessing, Start Growing

The success of this 92-day campaign wasn’t an accident. It happened because we focused on three things:

1. Systems: We connected the website to the CRM so the data was 100% accurate.
2. Strategy: We used a hybrid of Search and AI ads to cover the whole market.
3. Innovation: We used advanced AI experiments to keep costs low.

The Impact on the Business

The shop transitioned from “hoping for the best” to a predictable system that generates 6.5 leads every day. This allows the owners to hire more technicians and scale their business with total confidence.

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Ready to build your own lead engine?

If your current marketing agency isn’t talking about CRM integration, AI experimentation, or cost-per-lead, you are leaving money on the table. Contact Kazakov Agency today. Let’s turn your website into a predictable source of income.

Contact Kazakov Agency today. Let’s turn your website into a predictable source of income.